Cannabis Brands and Retailers Are Increasingly Discounting Their Products in a Race to the Bottom Pricing Model

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While many find it easy to blame the recent covid pandemic for the price decline, Raymer has a different theory. Krista Raymer is the founder of Vetrina Group, a cannabis consulting company based in Toronto. She believes the current trend of increased discounting prices is a reflection of the growing number of recreational cannabis products and brands available to retailers.

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