Shhh, Don’t Tell The Branding Guys, But Cannabis Commoditization Has Already Begun (Even Before Full Federal Legalization!)

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Last Updated on by Aardvark

Is cannabis just a plant like tomatoes, lettuce, and kale, and in the end, it will be traded on the CBOT with future contracts that mimic corn, soybeans, and wheat?  While branding experts who depend on clients believing they can differentiate their product on dispensary shelves will tell you otherwise, it appears the rest of the world that is not relying on branding revenue seems to disagree.

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